Last updated effective June 25th, 2020
Information we collect:
We may collect the following information from you: your name, email address, contact information, a username and password that you will use to access your account and other information. In addition, to submit a question, comment, or post to a blog, you may be required to submit your name and email address, and we may also ask you for other optional information, such as about your business. If you choose to log into the Site via a third-party website, you hereby consent to our access to and collection of such Personal Information about you.
We also may collect the following types of Personal Information about you:
Business owner contact information (such as name, address, email address, and phone number) and individual job information (such as job title)
Personal and financial information necessary to assess your eligibility to access working capital through MSM or one of its partners or subsidiaries.
Other Personal Information you may wish to share in the furtherance of your business’ funding application
Information about your visits to and use of this Site or the websites of third-party services to help us maintain the appropriate features, functionality, and user experience
Information to verify an individual’s identity (including social security number, user name and password, and other data elements such as driver’s license number and age or date of birth)
Individual financial or credit bureau information (such as a business owner’s credit score, credit history, and bank account information)
Personal Information contained in government filings or legal agreements (such as corporate formation agreements, business licenses, lease or loan agreements, and business tax returns)
Information uploaded by users to our Site, such as your driver’s license, pictures of your business, and bank statements
Any other Personal Information you submit or upload through our Site, to one of our email addresses or via other means
We may also append to the Personal Information collected new or other data that we receive from other sources, such as public records, demographic information, and other background information supplied by information services or third parties.
In addition, we automatically collect through our Site information that is often not personally identifying, such as the website from which you came to our Site and your IP address, browser type, and other information relating to the device through which you access the Site. We may combine this information with the Personal Information we have collected from you, which we store in log files. We do this to improve services we offer you.
Information we collect about you:
Some information collected from you is required and some is optional; some will remain private and some will be shared with third parties. Additional information may be gathered during your subsequent use of the Site, whenever you choose to provide it. Certain Personal Information must be supplied to determine eligibility for financial products and to verify and guard against potential fraud.
We will use this information to request a credit report from a credit bureau to process your business’ application as well as to help assess your business funding request in the context of your and your business’ overall financial situation. We will also use your required and optional information to facilitate activities and transactions that need to occur during the funding process.
Additional Uses of Personal Information:
We use the Personal Information you provide us and allow us access to as described herein for the following purposes:
Respond to requests for customer-service-related purposes
Evaluate your business’s eligibility for products provided by or through MSM or its affiliates
Effectuate or enforce a transaction or agreement
Adjust offerings or services, provided by or through MSM or its affiliates, to your business and to tailor the information we send or display to you
Provide you with information about our company or products—provided by or through MSM or its affiliates—that we believe you may find of interest, including marketing and promotional e-mails
Improve our Site, offerings or services provided by or through MSM or its affiliates
Better understand how users access and use our Site, and offerings provided by or through MSM or its affiliates, on an aggregated and individualized basi
Types of disclosures of personal information:
To provide you with information relating to provide you access to working capital, from third parties, if we cannot provide access
In response to a subpoena or other legal process by a governmental entity or third party, or if otherwise required by law
To protect or enforce our rights or property, protect your safety or the safety of others, investigate fraud, or respond to a government request
To third parties involved in the process of providing services to us or you or performing functions on our behalf, such as contractors, customer service providers (e.g., information technology or human resources consultants or service providers), credit bureaus, and collection agencies. These companies are authorized to use your Personal Information only as necessary to provide these services to us
To the ISO that referred you to us—for example, in connection with reporting on your progress in the application process or in connection with calculating or reporting on the commission due to the referral source or otherwise
To our lenders, investors, partners, or auditors in the course of their review or auditing us
To provide products or services requested
If your Personal Information changes, or if you no longer want updates or to be contacted for new products, you may correct, update, or remove your contact information by emailing our Customer Support at or by contacting us by telephone or mail at the contact information listed below. We will update your file accordingly.
Social Media Widgets:
Marketing & Advertising Communications:
We may send you emails from time-to-time about information that we (or third parties) believe may be of interest to you. We may also send you news and offers from us or other third parties, which may include our newsletter or information about special offers, products or offerings, or other items. If, at any time, you would like to stop receiving these promotional e-mails, you may follow the opt-out instructions contained in any such e-mail. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails or promotions from us, we still may send you e-mails about your business’ account, your business’ application or any products or services you have requested or received from us, or for other customer service purposes.
We display personal testimonials of clients on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us.
We will retain your information for as long as your account is active or as needed to provide you services. In additional we are required to retain your information as necessary to comply with our legal obligations, resolve disputes, and enforce agreements.
Cookies and Analytics:
Third Parties, with whom we partner to provide certain features on our site or to display advertising based upon your web browsing activity, use Local Storage (LS) also known as HTML5 to collect and store information. Various browsers may offer their own management tools for removing LS’s (HTML5).We partner with third parties to either display advertising on our Site or to manage our advertising on other sites. Our third party partners may use technologies such as cookies to gather information about your activities on this Site and other sites in order to provide you advertising based upon your browsing activities and interests.
MSM takes reasonable steps to safeguard your personal and sensitive information through vigorous physical, electronic, and operational policies and practices.
Servers are equipped with Secure Socket Layer (SSL) certificate technology to ensure that when you connect you are actually on our Site. SSL also ensures that all data entered into the Site is encrypted. To verify that SSL is being used, look for the key or padlock icon on your browser. Portions of our Site also make use of “CAPTCHA” technology, which is a test that we use to ensure certain sensitive transactions are being initiated by a human and not by another computer. The test involves viewing a distorted image of a word that a computer would not be able to interpret and then entering in the text shown in the image.
No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Site, you can contact us.
You should also be aware of fraudulent attempts to gain access to your account information known as “phishing.” Phishing is a tactic used by scammers in which unsuspecting people are brought to a website by a genuine-looking email purporting to be from a legitimate company. The phony or “spoof” email takes the person to a website that looks legitimate but in fact is not. Either in the email itself or on this fake site, scammers will ask for login information to gain access to people’s accounts and withdraw their money. MSM will never ask you for your Site login information in the context of any email. In general, you can protect yourself against phishing by never providing personal or login information via an email, instead, go the web site directly. You might also make it a habit to check the URL of a web site to be sure that it begins with the correct domain. You should always ensure the URL begins with
Changes to This Policy
Main Street Merchant Services, Inc.
360 Motor Parkway, Suite 200B
Hauppauge, NY 11788
Effective Date: January 25, 2020
Information We Collect
We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”). In particular MSM has collected one or more kinds of data within the following categories of Personal Information from its business customers within the last twelve (12) months:
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security Number/tax ID number, driver’s license number, passport number, or other similar identifiers.
B. Personal information categories.
Name, signature, Social Security Number, address, telephone number, passport number, driver’s license or state identification card number, employment, employment history, bank account number, or other financial information.
C. Protected classification characteristics under California or federal law.
Age (date of birth) and citizenship via passport country of issuance.
D. Commercial information.
Records of personal property and personal credit information
E. Internet or other similar network activity.
Browsing history (MSM pages visited), device ID, device type and information regarding a consumer’s interaction with the Site, application, or advertisement.
F. Audio data.
Interactions with MSM staff are recorded for quality and monitoring purposes
G. Professional or employment-related information.
Current or past job history or performance evaluations.
H. Inferences drawn from other personal information.
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Personal Information is used to identify you, process your business’ application, access the personal guarantor’s credit bureau report, verify that the personal guarantor is old enough to enter into a legally binding contract, analyze the use of the MSM website, fraud analysis, marketing, customer service, collections and to determine future product offerings.
Personal Information does not include:
Publicly available information that is lawfully made available by federal, state, and local government records.
Deidentified or aggregated consumer information.
Information excluded from the CCPA’s scope, including:
health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
Personal Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.
MSM obtains the categories of personal information listed above from the following categories of sources:
Directly from you. For example, information provided as part of the business funding application or related process.
Indirectly from you. For example, from observing your actions on our Site or information we collect in the course of providing services.
From our Site: For example, applications submitted through our Site portal or web lead information.
From Third Parties. For example, from business partners such as ISOs, service providers, sub-contractors, advertising networks, credit reference agencies, analytics providers, data brokers, or aggregators.
From Publicly Available Sources. For example, from public databases or social media platforms.
Use of Personal Information
We may use or disclose the Personal Information we collect for one or more of the following purposes:
To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request business funding or ask a question about the products or services we provide access to, we will use that Personal Information to respond to your inquiry. If you provide your Personal Information to enter into a contract for a funding product, we will use that information to close that transaction. We may also save your information to facilitate new financial transactions;
To verify your identity to ensure security and to conduct due diligence;
To administer our Site and for internal operations, including product development, troubleshooting, data analysis, testing, research, statistical, and survey purposes, including to determine and manage the effectiveness of our advertising and marketing;
To create, administer, and communicate with you about and in the framework of your account (including fundings, payment, document management, information, including marketing communications in line with your preferences);
For system administration and to report aggregated statistical information about browsing patterns and actions which does not identify any individual;
To process, evaluate, and respond to your inquiries or requests;
To process your business’ application and determine whether your business qualifies for funding;
To provide your business with access to funding products;
To review for potential fraudulent activity;
To service your business’ funding, including, deducting automatic daily or weekly payments from your business’ bank account
To initiate, perform, and manage contractual relationships, e.g. by accepting and processing funding requests, performing transactions, processing payments, accounting, auditing and billing;
To communicate with you about products, services, events, surveys, and promotions, e.g. by notifying you about changes in our services or by sending you marketing communications;
To improve, enhance, or expand the products, services and MSM Online partners offered by MSM (for example, to provide better information, products, and special offers);
To maintain and protect the security of our products, services, and MSM Online partners, to prevent and detect security threats, fraud, or other criminal or malicious activities;
To make suggestions and recommendations to you and other users of our Site about goods or services that are of interest to you or them;
To tailor the content that we display to you; to personalize and continually improve the Site and MSM Online partners and the service it provides to you;
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
To ensure compliance with our legal obligations (such as record keeping as required by country specific obligations) and due diligence (to prevent white-collar or money laundering crimes), and MSM policies or industry standards;
To carry out contract enforcement, dispute resolutions, and to initiate or protect against legal claims;
As described to you when collecting your personal information or as otherwise set forth in the CCPA; or
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of MSM’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by MSM about our Site users is among the assets transferred.
MSM will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
Sharing Personal Information
MSM may disclose your Personal Information to a third party for a business purpose. When we disclose Personal Information for a business purpose, we enter into a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract.
We share your Personal Information with the following categories of third parties:
Other MSM Affiliates
MSM may share personal data with other affiliates of MSM, if and to the extent necessary for the purposes mentioned above.
Business Partners and ISOs
MSM may share information with its business partners and ISOs as necessary to offer access to financial products or services, respond to requests, provide customer services, and communicate about products and services we provide access to.
We may share certain information with third party service providers we engage to perform services for us or on our behalf, such as IT maintenance and support services (including ticketing), payment processing, marketing assistance, data analysis and data cleansing services, telemarketing services, postal, mailing and package delivery services, logistics, contractors, credit bureaus, collections agencies, etc. These service providers are contractually bound to act in compliance with applicable laws and restricted from using or disclosing information, except as necessary to perform the services or comply with legal requirements.
In response to a subpoena or other legal process by a governmental entity or third party, or if otherwise required by law
Non-Discrimination. We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not: Deny you goods or services, Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, Provide you a different level or quality of goods or services, Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
Main Street Merchant Services, Inc.